| Contemporary Research in E-Branding Contributor(s): Bandyopadhyay, Subir (Editor) |
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ISBN: 1599048132 ISBN-13: 9781599048130 Publisher: Information Science Reference OUR PRICE: $185.25 Product Type: Hardcover - Other Formats Published: November 2008 Annotation: Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General |
| Dewey: 658.872 |
| LCCN: 2008014459 |
| Series: Premier Reference Source |
| Physical Information: 1.1" H x 8.7" W x 11.2" (2.95 lbs) 380 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Bandyopadhyay presents research on the emergent global issue of the Internet as a central organising platform for integrating marketing communications. |