| Demand Horizon: A Revolutionary Approach to Creating Great Products Contributor(s): Gerry Campbell (Author), Brian Solis (Author) |
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ISBN: 1599324121 ISBN-13: 9781599324128 Publisher: Advantage Media Group OUR PRICE: $17.99 Product Type: Hardcover Published: November 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Development - Economic Development - Business & Economics | Management - General |
| Dewey: 330 |
| Physical Information: 0.69" H x 5.35" W x 8.29" (0.59 lbs) 136 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept. Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It's a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone. All proceeds from this book will be donated to charities supporting education and family development |