| Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence Contributor(s): Rick Cesari (Author), Barb Westfield (Author) |
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ISBN: 1599327023 ISBN-13: 9781599327020 Publisher: Advantage Media Group OUR PRICE: $13.49 Product Type: Paperback Published: November 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | Marketing - Direct |
| Physical Information: 0.37" H x 6" W x 9" (0.53 lbs) 174 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch. |
Contributor Bio(s): Cesari, Rick: - RICK CESARI has been a pioneer in the direct response advertising industry since the early '90s, using brand response strategies to build iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, and many others.Westfield, Barb: - BARB WESTFIELD founded Westfield Market Makers in 2010 to provide private consulting to consumer products companies. From dynamic, ground breaking prestige beauty tools to iOT products, Barb works exclusively on new market verticals to germinate startups in product categories which are disruptive, innovative, and groundbreaking. |