| Business Web Strategy: Design, Alignment, and Application Contributor(s): Al-Hakim, Latif (Editor), Memmola, Massimo (Editor) |
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ISBN: 1605660248 ISBN-13: 9781605660240 Publisher: Information Science Reference OUR PRICE: $185.25 Product Type: Hardcover - Other Formats Published: November 2008 Annotation: In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Business & Economics | Business Ethics |
| Dewey: 658.872 |
| LCCN: 2008024387 |
| Series: Premier Reference Source |
| Physical Information: 1.2" H x 8.7" W x 11.2" (3.10 lbs) 410 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: that the Internet may create additional managerial problems, and that it may not actually be a solution for corporate problems. This text investigates these concerns. |