| Handbook of Research on Mobile Marketing Managent Contributor(s): Pousttchi, Key (Editor), Wiedemann, Dietmar G. (Editor) |
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ISBN: 1605660744 ISBN-13: 9781605660745 Publisher: Business Science Reference OUR PRICE: $280.25 Product Type: Hardcover - Other Formats Published: November 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General - Computers | Networking - General |
| Dewey: 658.872 |
| LCCN: 2009006922 |
| Series: Advances in E-Business Research Series (Aebr) Book |
| Physical Information: 1.6" H x 8.6" W x 11.2" (4.30 lbs) 584 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians. |