| Marketing Strategy in Play: Questioning to Create Difference Contributor(s): Hill, Mark (Author) |
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ISBN: 1606491490 ISBN-13: 9781606491492 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback Published: June 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: Marketing Strategy Collection |
| Physical Information: 0.17" H x 6" W x 9" (0.26 lbs) 125 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created. |