| Writing Online: A Guide to Effective Digital Communication at Work Contributor(s): Darics, Erika (Author) |
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ISBN: 1606497804 ISBN-13: 9781606497807 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback Published: November 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General |
| Physical Information: 0.3" H x 6" W x 9" (0.43 lbs) 127 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. |