Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy Contributor(s): Yunker, John (Author) |
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ISBN: 1618220543 ISBN-13: 9781618220547 Publisher: Byte Level Research OUR PRICE: $37.05 Product Type: Hardcover - Other Formats Published: May 2018 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Business & Economics | International - Marketing - Business & Economics | Globalization |
Physical Information: 0.81" H x 5.5" W x 8.5" (1.18 lbs) 248 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Succeed globally. Passport not required.
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for |