Editing by Design: The Classic Guide to Word-And-Picture Communication for Art Directors, Editors, Designers, and Students Contributor(s): White, Jan V. (Author), White, Alex W. (Author) |
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ISBN: 1621537609 ISBN-13: 9781621537601 Publisher: Allworth OUR PRICE: $26.99 Product Type: Paperback Published: January 2021 |
Additional Information |
BISAC Categories: - Design | History & Criticism - Design | Essays - Design | Graphic Arts - Advertising |
Dewey: 686.22 |
LCCN: 2020007950 |
Physical Information: 0.9" H x 8" W x 10" (2.00 lbs) 232 pages |
Descriptions, Reviews, Etc. |
Publisher Description: An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
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