| Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want Contributor(s): Levinson, Jay Conrad (Author), Horowitz, Shel (Author) |
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ISBN: 1630476587 ISBN-13: 9781630476588 Publisher: Morgan James Publishing OUR PRICE: $22.46 Product Type: Paperback - Other Formats Published: April 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Development - Sustainable Development - Business & Economics | Green Business |
| Dewey: 658.408 |
| Physical Information: 0.86" H x 6" W x 9" (1.24 lbs) 386 pages |
| Themes: - Topical - Ecology |
| Descriptions, Reviews, Etc. |
| Publisher Description: Create a Better World Through the Power of Profit Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United's Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.Horowitz, Shel: - Award-winning author of nine previous books including the long-running category bestseller "Guerrilla Marketing Goes Green", Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he's especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts. |