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Marketing Broadway: The Business Behind the Art
Contributor(s): Sheehan, Arin (Author)
ISBN: 1641379111     ISBN-13: 9781641379113
Publisher: New Degree Press
OUR PRICE:   $13.49  
Product Type: Paperback - Other Formats
Published: July 2020
* Not available - Not in print at this time *
Additional Information
BISAC Categories:
- Performing Arts | Business Aspects
- Performing Arts | Television - History & Criticism
- Performing Arts | Theater - Broadway & Musicals
Physical Information: 0.33" H x 5.51" W x 8.5" (0.41 lbs) 156 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Did you know that only 1 in 5 musicals recoup the initial costs of production?


In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including:


  • A brief history on Broadway and its many kinds of productions
  • Case studies reviewing the hits like Oklahoma and flops like Merrily We Roll Along
  • Analysis on cutting-edge promotional techniques for live theater and their efficacy
  • And so much more


Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you