| Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me) Contributor(s): Lindahl, Lisa Z. (Author) |
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ISBN: 164704006X ISBN-13: 9781647040062 Publisher: Ezl Enterprises OUR PRICE: $26.24 Product Type: Hardcover - Other Formats Published: September 2019 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Biography & Autobiography | Business - Biography & Autobiography | Women - Sports & Recreation | History |
| Physical Information: 0.75" H x 5" W x 8" (0.98 lbs) 322 pages |
| Themes: - Sex & Gender - Feminine |
| Descriptions, Reviews, Etc. |
| Publisher Description: THE BRA THAT CHANGED THE WORLD...
The 1970s saw women coming into their own, working hard to create new roles at home and in sports, culture, politics, and business. It was also the start of the "fitness revolution." At this unique intersection of feminism and athleticism, Lisa Lindahl's game-changing entrepreneurial journey began.
She invented the first sports bra, the "Jogbra," in 1977. It was the right product at the right time, throwing Lisa into a high-stakes world of business and power--a world for which she was not fully prepared. Unleash the Girls is the improbable story of a young artist with a disability who used her powers of creativity to solve a vexing problem and ended up leveling the playing field for girls and women across the globe--literally, unleashing the girls.
Her invention would become a feminist icon and the company she founded would change an industry. But amid the success, Lisa continued to search for meaning and the true nature of power and beauty. This is the untold story of the invention of the sports bra and how it changed the world for girls and women...and, along the way, changed Lisa, too. |
Contributor Bio(s): Lindahl, Lisa Z.: - Lisa Z. Lindahl is an artist, entrepreneur, and women's health advocate. She invented the sports bra in 1977, revolutionizing athletic participation for women and girls. In 2000, she patented a medical garment for use in breast cancer. She has a BS in education from the University of Vermont, a Master's of Arts in Culture and Spirituality from Holy Names University in California, and is a graduate of the Foundation for Shamanic Studies' Three Year Program of Advanced Initiations. She lives in Charleston, South Carolina, where it rarely goes below freezing and one can garden year 'round. |