Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler Contributor(s): Somdutta Singh (Author), Dr Philip Kotler (Foreword by) |
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ISBN: 1647339308 ISBN-13: 9781647339302 Publisher: Notion Press Media Pvt Ltd OUR PRICE: $32.29 Product Type: Paperback Published: December 2019 |
Additional Information |
BISAC Categories: - Computers | Digital Media - General |
Physical Information: 1.07" H x 6" W x 9" (1.54 lbs) 482 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand. |