| Connecting With Consumers Through Effective Personalization and Programmatic Advertising Contributor(s): Remondes, Jorge (Editor), Madeira, Paulo (Editor), Alves, Carlos (Editor) |
|
 |
ISBN: 166849146X ISBN-13: 9781668491461 Publisher: IGI Global OUR PRICE: $237.50 Product Type: Hardcover Published: December 2023 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Advertising & Promotion - Business & Economics | Consumer Behavior - General |
| Dewey: 658.872 |
| LCCN: 2023029642 |
| Physical Information: 0.75" H x 8.5" W x 11" (2.32 lbs) 320 pages |