| Connecting With Consumers Through Effective Personalization and Programmatic Advertising Contributor(s): Remondes, Jorge (Editor), Madeira, Paulo (Editor), Alves, Carlos (Editor) |
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ISBN: 1668491478 ISBN-13: 9781668491478 Publisher: IGI Global OUR PRICE: $180.50 Product Type: Paperback Published: January 2024 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Advertising & Promotion - Business & Economics | Consumer Behavior - General |
| Dewey: 658.872 |
| LCCN: 2023029642 |
| Physical Information: 0.69" H x 8.5" W x 11" (1.70 lbs) 332 pages |