Building User Research Teams: How to create UX research teams that deliver impactful insights Contributor(s): Bromley, Steve (Author) |
|
ISBN: 1670056848 ISBN-13: 9781670056849 Publisher: Independently Published OUR PRICE: $21.84 Product Type: Paperback Published: February 2020 |
Additional Information |
BISAC Categories: - Computers | Web - Design |
Physical Information: 0.48" H x 6" W x 9" (0.68 lbs) 226 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Starting or growing a research team? Upgrade your UX Research and make successful products. Successful products require good decisions. Good decisions need good information. User researchers run robust and repeatable studies to find that information, but they need some tools and support to get started. Building User Research Teams is a step by step guide covering how to start a new UX research team. Learn how to:
This book is useful for:
What's in the book? Building User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team. In the book, you will find out how to: Part 1 - Make the case for research
Part 2 - Build research capability
Part 3 - Run good research from the start
Part 4 - Grow a research team long term
|