| A Practical Guide to Focus Groups: Research and Evaluation Guides Contributor(s): McNicol, Sarah (Author), Dalton, Pete (Author) |
|
 |
ISBN: 1716409292 ISBN-13: 9781716409295 Publisher: Lulu.com OUR PRICE: $10.44 Product Type: Paperback Published: November 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consulting |
| Physical Information: 0.16" H x 5.83" W x 8.27" (0.22 lbs) 76 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors. |