| Entrepreneurial Marketing: Global Perspectives Contributor(s): Sethna, Zubin (Editor), Jones, Rosalind (Editor), Harrigan, Paul (Editor) |
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ISBN: 1781907862 ISBN-13: 9781781907863 Publisher: Emerald Group Publishing OUR PRICE: $110.19 Product Type: Hardcover Published: July 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Sales & Selling - General |
| Dewey: 658.8 |
| LCCN: 2018419800 |
| Physical Information: 1" H x 6.5" W x 9.5" (1.49 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective. |