| Brand Tuned: The New Rules of Branding, Strategy and Intellectual Property Contributor(s): Smith, Shireen (Author) |
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ISBN: 1788602692 ISBN-13: 9781788602693 Publisher: Practical Inspiration Publishing OUR PRICE: $22.49 Product Type: Paperback Published: September 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Multilevel - Design | Graphic Arts - Branding & Logo Design - Law | Intellectual Property - General |
| Physical Information: 0.8" H x 6.1" W x 9.1" (0.90 lbs) 254 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: - A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: - define your brand to drive the business forward and help it stand out - know what brand promise will attract your ideal client - pick a name that will put you "front of mind" - ensure that the design elements you choose are distinctive and 'ownable' - train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business - while avoiding the potential pitfalls. |