| Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14 Contributor(s): Parker, Gary (Author) |
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ISBN: 1794438882 ISBN-13: 9781794438880 Publisher: Independently Published OUR PRICE: $14.25 Product Type: Paperback Published: January 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing |
| Series: Practical Revenue Management in Passenger Transportation |
| Physical Information: 0.09" H x 8.5" W x 11" (0.31 lbs) 36 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers want more choice and more value, and whether a passenger carrier chooses to add ancillary travel or merchandising options to their website, the additional options should benefit most consumers.From a revenue management perspective, seats have always been sold from the bottom up - from the lowest qualified fare.However, with the introduction of branded products, a passenger carrier has the capability to sell from the middle or the top, based on a consumer's preference for the privileges associated with a branded product. The branded fare approach is one of the latest pricing methods used by airlines to boost ancillary revenue. This encourages consumers to buy a higher fare by including a package of defined amenities.Ancillary revenue product and service experimentation are evolving as we move forward. Airlines all over the world are adding optional extras such as pre-paid baggage, early boarding, assigned seating, and pre-order meals. |