| E-Business: Enterprise 02.03 Contributor(s): Cunningham, Michael J. (Author) |
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ISBN: 1841122122 ISBN-13: 9781841122120 Publisher: Capstone OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: April 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) |
| Dewey: 658.84 |
| Series: ExpressExec: Enterprise |
| Physical Information: 0.4" H x 4.8" W x 6.7" (0.25 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck Includes a glossary of key concepts and a comprehensive resources guide |