| Customer Relationship Management: Marketing 04.04 Contributor(s): Cunningham, Michael J. (Author) |
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ISBN: 1841122130 ISBN-13: 9781841122137 Publisher: Capstone OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: April 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations |
| Dewey: 658.812 |
| Physical Information: 0.4" H x 4.8" W x 6.7" (0.25 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide |