| Competitive Intelligence: Strategy 03.09 Contributor(s): Underwood, Jim (Author) |
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ISBN: 1841122262 ISBN-13: 9781841122267 Publisher: Capstone OUR PRICE: $20.90 Product Type: Paperback - Other Formats Published: April 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving |
| Dewey: 658.47 |
| Physical Information: 0.4" H x 4.8" W x 6.7" (0.25 lbs) 116 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. |