Creativity: Innovation 01.04 Contributor(s): Syrett, Michel (Author), Lammiman, Jean (Author) |
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ISBN: 1841123188 ISBN-13: 9781841123189 Publisher: Capstone OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: April 2002 Annotation: ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. |
Additional Information |
BISAC Categories: - Business & Economics | Leadership |
Dewey: 658.575 |
Series: Express Exec |
Physical Information: 0.4" H x 4.98" W x 6.84" (0.27 lbs) 118 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide |