| Sport Management Contributor(s): Bill, Karen (Editor) |
|
 |
ISBN: 1844452638 ISBN-13: 9781844452637 Publisher: Learning Matters OUR PRICE: $55.44 Product Type: Paperback - Other Formats Published: April 2009 Annotation: There is an increasing need for professional understanding in sport management. Those studying the subject require a grasp both of the fundamentals of management and of the changing business and policy contexts. Covering each of the main components of the |
| Additional Information |
| BISAC Categories: - Education | Physical Education - Sports & Recreation | Sociology Of Sports |
| Dewey: 796.069 |
| LCCN: 2009502093 |
| Series: Active Learning in Sport |
| Physical Information: 0.54" H x 6.69" W x 9.61" (0.92 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study. |
Contributor Bio(s): Bill, Karen: - Karen Bill is Associate Dean in the School of Sport, Performing Arts and Leisure at the University of Wolverhampton. She is an Entrepreneurship Fellow at the National Council for Graduate Entrepreneurship. |