| Strategic Marketing Management: A Business Process Approach Contributor(s): Moutinho, Luiz (Author), Southern, Geoff (Author) |
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ISBN: 1844800008 ISBN-13: 9781844800001 Publisher: Cengage Learning OUR PRICE: $59.80 Product Type: Paperback Published: November 2009 Annotation: Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides the final year student with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.802 |
| Physical Information: 0.9" H x 7.7" W x 10.1" (2.35 lbs) 490 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting. |