| The Business of Ethnography: Strategic Exchanges, People and Organizations Contributor(s): Moeran, Brian (Author) |
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ISBN: 1845201957 ISBN-13: 9781845201951 Publisher: Routledge OUR PRICE: $37.95 Product Type: Paperback - Other Formats Published: February 2005 Annotation: Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of this analysis is a firm belief in fieldwork and ethnography--terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. "The Business of Ethnography" is a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites. |
| Additional Information |
| BISAC Categories: - Social Science | Anthropology - General - Business & Economics | International - General - Business & Economics | Negotiating |
| Dewey: 302.35 |
| LCCN: 2004023153 |
| Physical Information: 0.51" H x 6.24" W x 9.14" (0.81 lbs) 238 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites. |
Contributor Bio(s): Moeran, Brian: - Brian Moeran is Professor and Director of the Creative Encounters Research Programme, Copenhagen Business School. He is author of several books including Ethnography at Work (2006) and Advertising Cultures (edited with Timothy DeWaal Malefyt, 2003). |