| Ethnography at Work Contributor(s): Moeran, Brian (Author) |
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ISBN: 1845204972 ISBN-13: 9781845204976 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: January 2007 Annotation: Ethnography at Work provides an introduction to the way that anthropologists study social systems in business. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Social Science | Anthropology - Cultural & Social - Social Science | Ethnic Studies - General |
| Dewey: 659.111 |
| LCCN: 2006017171 |
| Physical Information: 0.58" H x 6.44" W x 9.5" (0.87 lbs) 168 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business. |
Contributor Bio(s): Moeran, Brian: - Brian Moeran is Professor and Director of the Creative Encounters Research Programme, Copenhagen Business School. He is author of several books including Ethnography at Work (2006) and Advertising Cultures (edited with Timothy DeWaal Malefyt, 2003). |