| A Thousand Shades of Green: Sustainable Strategies for Competitive Advantage Contributor(s): Winsemius, Peter (Author), Guntram, Ulrich (Author) |
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ISBN: 1853838462 ISBN-13: 9781853838460 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: May 2002 Annotation: Previously announced as" Excellence in Environmental Management." Almost every significant business decision today has an environmental dimension, and managers have to be aware of their responsibilities to customers, regulators, staff and wider society. The environmental challenge is a challenge of change management and offers businesses opportunities to gain real competitive advantage.The authors explain how they can take these opportunities. Drawing on their extensive experience, and with examples from leading firms around the world, they set out the strategies and tools that have been shown to work.Clearly written, with full understanding of the concerns and objectives of business and senior managers, this book provides an invaluable guide to a changing business environment. |
| Additional Information |
| BISAC Categories: - Business & Economics | Green Business - Business & Economics | Accounting - General - Nature | Environmental Conservation & Protection - General |
| Dewey: 658.408 |
| LCCN: 2002004805 |
| Physical Information: 0.97" H x 6.54" W x 9.38" (1.20 lbs) 251 pages |
| Themes: - Topical - Ecology |
| Descriptions, Reviews, Etc. |
| Publisher Description: 'What does it mean for the environment?' is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society. A Thousand Shades of Green is aimed at business leaders in need of a clear understanding of the key corporate environmental challenges and the insight and vision to meet them - imperatives such as engaging stakeholders and developing partnerships, understanding the policy-making process, forming corporate responses and drafting environmental management strategies - with the promise of genuine competitive advantage for their companies. Drawing on their extensive consultancy experience with some of the most progressive companies around the world, the authors examine why and how businesses must confront the rapidly developing agenda set by environmental constraints and social and regulatory pressure. They identify the corporate environmental challenge with that of change management and advocate a recognition that there is no single strategy or endgame applicable to all companies - there are a thousand shades of green. Only by pursuing thorough, reflective, consistent, competitive and proactive strategies will businesses be able to avoid being embroiled in costly and complex reactive approaches. |