| Marketing and General Practice Revised Edition Contributor(s): Gilligan, Colin (Author), Lowe, Robin (Author) |
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ISBN: 1857750276 ISBN-13: 9781857750270 Publisher: CRC Press OUR PRICE: $40.80 Product Type: Paperback - Other Formats Published: September 1994 |
| Additional Information |
| BISAC Categories: - Medical |
| Dewey: 362.172 |
| Physical Information: 0.36" H x 6.14" W x 9.21" (0.54 lbs) 164 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients. |