| Involving Customers in New Service Development Contributor(s): Edvardsson, Bo (Editor), Kristensson, Per (Editor), Magnusson, Peter (Editor) |
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ISBN: 1860946690 ISBN-13: 9781860946691 Publisher: Imperial College Press OUR PRICE: $133.00 Product Type: Hardcover - Other Formats Published: October 2006 Annotation: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Industries - Service - Business & Economics | Marketing - General |
| Dewey: 658.575 |
| LCCN: 2006045832 |
| Series: Technology Management |
| Physical Information: 0.88" H x 6.37" W x 8.99" (1.36 lbs) 332 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. |