| Foundations Intnl Marketing Contributor(s): Beaton, Harold (Author), Johnston, Steve (Author), Johnston, Beaton H. (Author) |
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ISBN: 1861521642 ISBN-13: 9781861521644 Publisher: Cengage Learning OUR PRICE: $49.35 Product Type: Paperback Published: March 2010 Annotation: Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Exports & Imports |
| Dewey: 658 |
| Physical Information: 0.49" H x 7.7" W x 9.3" (0.96 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues and readers are given chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of lists and avoidance of excessive descriptions with an emphasis on explanation and analysis. |