| Accounting Marketing Contributor(s): Wilson, Richard M. S. (Author), Wilson R M S (Author) |
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ISBN: 1861524684 ISBN-13: 9781861524683 Publisher: Cengage Learning OUR PRICE: $35.14 Product Type: Paperback Published: April 1999 Annotation: Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome. |
| Additional Information |
| BISAC Categories: - Business & Economics | Accounting - Managerial - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.151 |
| Physical Information: 0.45" H x 7.38" W x 9.58" (0.81 lbs) 186 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome. |