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Are you getting the most from your blog? Is your blog attracting the right audience? Does your business even have a blog?

An effective business blog can help you build brand awareness, improve SEO and increase website traffic. You can use your blog to establish yourself as an expert in your field, keep existing clients engaged with your brand and develop relationships with potential new clients. Businesses without a blog are missing out.

The A-Z of Blogging shows you how to effectively share your ideas, thoughts and knowledge in a way that engages your target audience. Each chapter focuses on a different letter, covering everything from analytics and optimisation to editing and proofreading. The world of blogging may continuously evolve but the basic principles remain the same. This handy guide will help you get the most from your blog; you'll find plenty of information, advice and tips, all presented in an easy to understand format.

If you're thinking about starting a blog, already blog but aren't seeing results or are responsible for your company blog, then the A-Z of Blogging is for you.