Involving Customers in New Service Development Contributor(s): Magnusson Peter, Anders Per Jonas Bo &. (Author) |
|
![]() |
ISBN: 1911299719 ISBN-13: 9781911299714 Publisher: Imperial College Press OUR PRICE: $55.10 Product Type: Paperback - Other Formats Published: October 2006 |
Additional Information |
BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Industries - Service - Business & Economics | Marketing - General |
Dewey: 658.575 |
Series: Technology Management |
Physical Information: 0.69" H x 6" W x 9" (0.98 lbs) 332 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. |