The Retail Experiment Contributor(s): Roche, Amy (Author) |
|
ISBN: 192564829X ISBN-13: 9781925648294 Publisher: Michael Hanrahan Publishing OUR PRICE: $22.79 Product Type: Paperback Published: October 2017 * Not available - Not in print at this time * |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General - Business & Economics | Customer Relations |
Physical Information: 0.53" H x 6.14" W x 9.21" (0.78 lbs) 250 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to:
Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
|
Contributor Bio(s): Roche, Amy: - "Amy Roche is a retailer, marketer and in-store customer experience champion with a passion for helping retailers re-connect with customers. She's been in the retail and marketing industry in Australia and the US for 20 years, owning a 2500sqm retail store for 11 years of that time. She's a keynote speaker, author, and director of Retail Rockstars - a retail marketing platform that sources experts, and manages, markets and creates live in-store events for customers." |