| The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World Contributor(s): Henderson, David (Author) |
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ISBN: 1934759201 ISBN-13: 9781934759202 Publisher: Robert Reed Publishers OUR PRICE: $17.96 Product Type: Paperback Published: January 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Management - General |
| Dewey: 658 |
| LCCN: 2008934687 |
| Physical Information: 0.9" H x 5.9" W x 8.9" (0.90 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true. |
Contributor Bio(s): Henderson, David: - David Henderson is a veteran communications strategist, Emmy Award winning former on-air CBS Network News correspondent, writer, and online publisher. Based in the Washington, D.C., area, he advises organizations globally on media communications methods for competitive positioning and enhanced brand awareness using today's dynamic convergence of mainstream media with the online digital revolution. |