| Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated Market Contributor(s): Olsen, Janeen (Author), Thach, Liz (Author), Wagner, Paul (Author) |
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ISBN: 1935879510 ISBN-13: 9781935879510 Publisher: Wine Appreciation Guild OUR PRICE: $67.50 Product Type: Paperback Published: March 2016 |
| Additional Information |
| BISAC Categories: - Cooking | Beverages - Alcoholic- General |
| Physical Information: 1.2" H x 7" W x 9.9" (2.00 lbs) 400 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing. |