| Strategic Marketing Management Contributor(s): Chernev, Alexander (Author), Kotler, Philip (Foreword by) |
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ISBN: 1936572516 ISBN-13: 9781936572519 Publisher: Cerebellum Press OUR PRICE: $118.80 Product Type: Hardcover - Other Formats Published: January 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Strategic Planning - Business & Economics | Management - General |
| Physical Information: 0.69" H x 7.5" W x 9.25" (1.59 lbs) 296 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations. |