| Cases in Financial Services Marketing Contributor(s): Estelami, Hooman (Author) |
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ISBN: 1939099706 ISBN-13: 9781939099709 Publisher: Bahar Books OUR PRICE: $18.00 Product Type: Paperback Published: February 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Financial Services |
| Physical Information: 0.24" H x 7.52" W x 9.25" (0.46 lbs) 114 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The objective of this case book is to provide practitioners and educators in the field of financial services marketing with a resource to empower learning through the application of management concepts. The cases included in this book demonstrate a range of marketing challenges faced by managers in various financial institutions. They provide readers with the information necessary to formulate managerial solutions to improve company performance. The cases can be used as basis for discussion in formal classes, specialized workshops, as well as executive training modules. |