The Death of Content As King: How a Data Democracy Has Revolutionized Marketing Contributor(s): Hinderliter, Jon (Author) |
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ISBN: 1943226547 ISBN-13: 9781943226542 Publisher: Tactical 16 OUR PRICE: $18.99 Product Type: Paperback - Other Formats Published: December 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | Sales & Selling - General |
Physical Information: 0.45" H x 6" W x 9" (0.65 lbs) 196 pages |
Descriptions, Reviews, Etc. |
Publisher Description: No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once in a century paradigm shift has occurred that requires new strategies for organizations to survive this data revolution.
The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote of the consumer in this new era of data democracy. |