| Services Marketing: People, Technology, Strategy (Eighth Edition) Contributor(s): Wirtz, Jochen (Author), Lovelock, Christopher (Author) |
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ISBN: 1944659005 ISBN-13: 9781944659004 Publisher: World Scientific Publishing Company OUR PRICE: $74.10 Product Type: Hardcover - Other Formats Published: April 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - General - Business & Economics | Industries - Service |
| Dewey: 658.8 |
| LCCN: 2016003724 |
| Physical Information: 1.1" H x 8.7" W x 10.9" (3.80 lbs) 800 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |