| Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management Contributor(s): Rajagopal (Author) |
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ISBN: 1947441140 ISBN-13: 9781947441149 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback - Other Formats Published: February 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General |
| Physical Information: 0.42" H x 6" W x 9" (0.60 lbs) 196 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing. |