| Authority Marketing for Dentists: Your Blueprint to Build Thought Leadership That Grows Your Practice, Attracts Patients, and Makes Competition Irrele Contributor(s): Witty, Adam (Author), Shelton, Rusty (Author), Forbes, Steve (Foreword by) |
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ISBN: 1950863654 ISBN-13: 9781950863655 Publisher: Forbesbooks OUR PRICE: $15.19 Product Type: Paperback Published: December 2020 |
| Additional Information |
| BISAC Categories: - Medical | Dentistry - Practice Management - Business & Economics | Marketing - General - Business & Economics | Small Business - General |
| LCCN: 2020917613 |
| Physical Information: 0.36" H x 6" W x 9" (0.52 lbs) 168 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your practice - The Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today |