| Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms Contributor(s): Rudolph, Thomas (Author), Brunner, Felix (Author) |
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ISBN: 3110553899 ISBN-13: 9783110553895 Publisher: Walter de Gruyter OUR PRICE: $16.19 Product Type: Paperback - Other Formats Published: June 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing |
| Dewey: 658.87 |
| Physical Information: 0.23" H x 7" W x 10" (0.47 lbs) 84 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. |