| 150 Years Continental: The Skill of Transformation Contributor(s): Erker, Paul (Author), Fehlhaber, Nils (Author) |
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ISBN: 3110736950 ISBN-13: 9783110736953 Publisher: Walter de Gruyter OUR PRICE: $41.39 Product Type: Hardcover - Other Formats Published: October 2021 |
| Additional Information |
| BISAC Categories: - History | Social History - History | Modern - General |
| Physical Information: 0.88" H x 6.14" W x 9.21" (1.58 lbs) 387 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The Continental brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility. |