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Social Commerce: Marketing, Technology and Management
Contributor(s): Turban, Efraim (Author), Strauss, Judy (Author), Lai, Linda (Author)
ISBN: 3319170279     ISBN-13: 9783319170275
Publisher: Springer
OUR PRICE:   $104.49  
Product Type: Hardcover - Other Formats
Published: November 2015
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce)
- Business & Economics | Information Management
- Business & Economics | Marketing - General
Dewey: 658.05
Series: Springer Texts in Business and Economics
Physical Information: 1.04" H x 8.48" W x 11.34" (2.22 lbs) 320 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.