Online Brand Communities: Using the Social Web for Branding and Marketing 2016 Edition Contributor(s): Martínez-López, Francisco J. (Author), Anaya, Rafael (Author), Aguilar, Rocio (Author) |
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ISBN: 3319248243 ISBN-13: 9783319248240 Publisher: Springer OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: December 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Business & Economics | Information Management |
Dewey: 650 |
Series: Progress in Is |
Physical Information: 0.63" H x 6.14" W x 9.21" (1.20 lbs) 253 pages |