Social Commerce: Marketing, Technology and Management Softcover Repri Edition Contributor(s): Turban, Efraim (Author), Strauss, Judy (Author), Lai, Linda (Author) |
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ISBN: 331936670X ISBN-13: 9783319366708 Publisher: Springer OUR PRICE: $75.99 Product Type: Paperback - Other Formats Published: November 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Operations Research - Business & Economics | Information Management |
Dewey: 650 |
Series: Springer Texts in Business and Economics |
Physical Information: 0.72" H x 8.25" W x 11" (1.71 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. |