Urban Innovation Networks: Understanding the City as a Strategic Resource Softcover Repri Edition Contributor(s): Gutzmer, Alexander (Author) |
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ISBN: 331937074X ISBN-13: 9783319370743 Publisher: Springer OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: August 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Production & Operations Management - Architecture | Urban & Land Use Planning - Social Science | Sociology - Urban |
Dewey: 306.3 |
Physical Information: 0.29" H x 6.14" W x 9.21" (0.44 lbs) 123 pages |
Themes: - Demographic Orientation - Urban |
Descriptions, Reviews, Etc. |
Publisher Description: This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture. |