Limit this search to....

Urban Innovation Networks: Understanding the City as a Strategic Resource Softcover Repri Edition
Contributor(s): Gutzmer, Alexander (Author)
ISBN: 331937074X     ISBN-13: 9783319370743
Publisher: Springer
OUR PRICE:   $52.24  
Product Type: Paperback - Other Formats
Published: August 2016
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Production & Operations Management
- Architecture | Urban & Land Use Planning
- Social Science | Sociology - Urban
Dewey: 306.3
Physical Information: 0.29" H x 6.14" W x 9.21" (0.44 lbs) 123 pages
Themes:
- Demographic Orientation - Urban
 
Descriptions, Reviews, Etc.
Publisher Description:

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.